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Future of Sport Lab, a SportsTech innovation hub founded by Toronto Metropolitan University (TMU) with Maple Leaf Sports & Entertainment and supported by the DMZ, is excited to announce its new strategic partnership with Relay Ventures, a leading...
Taylor Swift fans represent a lucrative opportunity for brands to branch out beyond their typical targets — men between the ages of 18 and 35 — and reach tween, teen, gen Z and millennial women.
Most Canadian companies locked in their Super Bowl ad space long before anyone knew the Kansas City Chiefs would make it to the final match, but experts say many of those brands will be looking to score big with the audience drawn in by the team's most famous fan: Taylor Swift.
TORONTO — Most Canadian companies locked in their Super Bowl ad space long before anyone knew the Kansas City Chiefs would make it to the final match, but experts say many of those brands will be looking to score big with the audience drawn in by the
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