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Chipotle Mexican Grill announced on Tuesday it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox, starting on April 7, National Burrito Day. The first 100,000 Roblox players to successfully roll a burrito will earn enough Burrito Bucks to exchange them for an entrée code that can be used on the Chipotle app, Chipotle.com.

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox, a simulation experience that challenges players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox1. Just in time for National Burrito Day, the…

Chipotle Mexican Grill announced the Chipotle Burrito Builder simulation experience that will let users play for free Chipotle entrees