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The secrets of a sticky brand: 3M's CMO on her MO in challenging times | Advertising

Despite market turmoil and organisational changes, 3M outpaced expectations to post strong quarterly results with over $8 billion in sales. Chitkala Nishandar, the APAC marketing director, reveals how the legacy brand adapts to the changing needs of Gen Z consumers. ....

Consumer Group , Scotch Tape , Xchanging Solutions , Earth Day , Scotch Brite Greener Clean Non Scratch Scrubbers , Scotch Brite Greener Clean Corn , Post It Notes , Augmented Reality , Customer Experience , The Cmos Mo , Chitkala Nishandar ,

3M hands APAC media and buying duties to Initiative

Global technology and manufacturing powerhouse, 3M has appointed IPG Mediabrands' Initiative as its APAC media agency of record. ....

Republic Of , New Zealand , Hong Kong , James Smyllie , Fairprice Xtra , Xm Asia Pacific , Chitkala Nishandar , Omnicom Group Homeground United , M Consumer Business Group , Mediabrand Initiative , Fairprice Group , Consumer Business Group , Air Solution , Devries Global , Asia Pacific , Omnicom Group , Homeground United , Dipg Mediabrands , Ccoutn Win ,

Will vanity metrics ever die? | Advertising

Data’s value depends on its analysis and extracted insights. At Campaign360, media and analytics experts weigh-in on whether all types of data, including vanity metrics, can add value if used appropriately. ....

Richard Brosgill , Chitkala Nishandar , Marketing Centre , Raffles Hotels , Raffles Hotel , M Consumer Business Group , Consumer Business , Vanity Metrics ,

Campaign360: Highlights | Advertising

The two-day event in Singapore May 16-17 saw dozens of top marketers sharing insight on brand and customer experiences, AI, and more. ....

United States , Elijah Kislevitz , Shekar Khosla , Steve Jobs , Richard Brosgill , Sharon Chan , Ji Ching Tang , Umesh Phadke , Kaajal Shivdasani , Neha Dadbhawala , Keith Morrison , Udara Withana , Phil Smith , Asia Pacific , Erin Silvoy , Zoe Gabriel , Nikki Taylor , Ritz Carlton , Kenneth Lau , Roy Amara , Chitkala Nishandar , Parkroyal Pickering , Tom Fishburne , Saurabh Singhal , Verona Huang , Neelesh Suryavanshee ,