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At present, boutique stores contribute to 60 per cent revenue of the brand and the rest 40 per cent comes from all other verticals like marketplaces, e-commerce, Q-commerce, and exports. "In the coming fiscal year, we are looking to change this ratio to 40:60 and for the next couple of years, we have no plans to enter general trade," Vibhu Mahajan, COO, Choko La said.
Choko La, a chocolate brand, plans to expand its footprint and introduce new premium offerings, including canned chocolate drinks, as it expands its e-commerce presence and airport outlets.
New Delhi [India], October 19 (ANI/PRNewswire): Ferns N Petals (FNP) India's leading new-age gifting brand celebrates Diwali with an exquisite range of gifting options. Capturing the spirit of love, everlasting light and joy, FNP brings an exclusively curated Diwali collection which brightens homes and brings sweetness during this joyous time of the year. With the onset of the festivity, FNP has also rolled out a touching brand film on #DiwaliRishtonWali that celebrates the beauty of human emotions and strong relationships #KijiyeDilSeDelivery. Keeping in mind the festive needs of it's...