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Superplum: Agritech startup Superplum raises $15 million from investors to expand fresh fruits business - Vimarsana News

Superplum: Agritech startup Superplum raises $15 million from investors to expand fresh fruits business

Superplum has built a direct-from-farm produce supply chain, using proprietary technology and cold-chain infrastructure to fundamentally improve how produce is grown and brought to market.

Yu Now Offers All Day Meals – Enters Dessert Segment with its Unique Range of Instant Halwa Bowls - Vimarsana News

Yu Now Offers All Day Meals – Enters Dessert Segment with its Unique Range of Instant Halwa Bowls

Yu, a homegrown consumer brand that is re-imagining packaged foods with their 100% natural and preservative free Instant Meal Bowls, has launched Instant Dessert Bowls in 3 unique flavors i.e. Gajar Halwa (INR 125), Moong Dal Halwa (INR 130) and Multigrain Halwa (INR 125). With the launch of Instant Halwa bowls, the brand has now

Uttar Pradesh: How the halal ban has plunged the processed food industry into chaos - Vimarsana News

Uttar Pradesh: How the halal ban has plunged the processed food industry into chaos

The ban stands on weak legal ground, say experts.

Source: scroll.in
Oral care brand Perfora plans a greater online push to scale its brand in India, ET Retail - Vimarsana News

Oral care brand Perfora plans a greater online push to scale its brand in India, ET Retail

Till now, Perfora has raised a total funding of $3.99 million over five rounds. At Shark Tank India in February 2023, it had raised a funding of Rs 80 lakh for 2.5 percent equity from Peyush Bansal of Lenskart, Vineeta Singh of SUGAR Cosmetics, and Namita Thapar of Emcure Pharmaceuticals.

Choko La eyes robust expansion in the Indian and overseas markets, ET Retail - Vimarsana News

Choko La eyes robust expansion in the Indian and overseas markets, ET Retail

At present, boutique stores contribute to 60 per cent revenue of the brand and the rest 40 per cent comes from all other verticals like marketplaces, e-commerce, Q-commerce, and exports. "In the coming fiscal year, we are looking to change this ratio to 40:60 and for the next couple of years, we have no plans to enter general trade," Vibhu Mahajan, COO, Choko La said.