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Hollywood celebs are scared of deepfakes: This talent agency will use AI to fight them

Hollywood celebs are scared of deepfakes: This talent agency will use AI to fight them
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WME is using AI technology to combat celebrity deepfakes

WME is partnering with Seattle-based AI and image recognition company Loti to stop unauthorized digital use of images from WME clients, including deepfakes. ....

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WME's AI Play, Lil Boosie Label Finds Distributor & More Music Deals

WME's AI play, Lil Boosie's label finds a distributor and more music deals involving Sphere, SoundCloud, Joeboy, Skybound, Yoto and more. ....

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The Deals: WME Signs AI Pact to Shield Clients From IP Theft; Lil Boosie Label Moves to Santa Anna

Also this week: Skybound launches a new label with FUGA and Downtown, Nigerian singer-songwriter Joeboy teams with Warner Music on a new imprint and more. ....

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AI: Using AI, Hollywood agency and tech startup aim to protect artists

The talent agency WME announced a partnership with the technology firm Vermillio on Tuesday that it hopes will protect its clients from having their likenesses misused through artificial intelligence technology. Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using AI technology to track images. ....

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