Hollywood celebs are scared of deepfakes: This talent agency will use AI to fight them techxplore.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techxplore.com Daily Mail and Mail on Sunday newspapers.
WME is partnering with Seattle-based AI and image recognition company Loti to stop unauthorized digital use of images from WME clients, including deepfakes.
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The talent agency WME announced a partnership with the technology firm Vermillio on Tuesday that it hopes will protect its clients from having their likenesses misused through artificial intelligence technology. Vermillio has created a platform, Trace ID, that could insulate WME clients from thefts of their likeness and intellectual property by using AI technology to track images.