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Kantar : Acquisition of Numerator Completes, Creating a Global Leader in Shopper Behaviour 07/06/2021 | 01:01am EDT Send by mail : Message : Bain Capital and WPP further invest in Kantar’s technology leadership Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help compan...

LONDON--(BUSINESS WIRE)--Jul 6, 2021-- Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market intelligence company from Vista Equity Partners. Numerator blends proprietary data, including a digital panel of over one million U.S. consumers, with advanced technology to create unique insights that help companies understand their customers in real time and identify growth opportunities. Numerator extends Kantar’s leadership in shopper insights into the U.S. and Canada. The ...