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University. It is an honor and pleasure to have you with us today, eric and what brings us here today is your latest book the splendid and the vile, as all of you probably know eric is the author of fabulous books in the garden of beats, thunderstruck, and white city, i have read most of your books but i have not read your first book, i was intrigued looking at your biography that you wrote a book called the naked consumer, how Companies Plan individual consumers which is a future tense subject, maybe we will have you come back and talk about that one, i also loved on your website which all of you listening should check out, its eric larson books. Com, and love on your website you have an alternative biography which is fantastic and you described the consumer that you really like nobody else did they fiercely doubt that but im going to take a look at that. So welcome and thank you for having me rethink you for being with us. I thi ....
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