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Five golden rules for effective science communication – perspectives from a documentary maker

To build trust with an audience, scientists must demonstrate that they are competent experts. But they must also come across as warm, caring and human.

Netherlands , Australia , South-africa , South-africans , Australian , South-african , Sarah-snook , Sonya-pemberton , Technology-conference , Saharan-africa , Genepool-productions , Yale-university-based-cultural-cognition

Most Americans do trust scientists and science-based policy-making – freaking out about the minority who don't isn't helpful

It’s tempting to focus on the minority of Americans who hold negative views about scientists. But blaming others for their lack of trust won’t build the relationships that can boost trust.

United-states , Americans , American , Anthony-dudoand , Pew-research-center-point , Pew-research-center , Most-americans , Democrats , Mpact-of-research , Ew-research-center , Ew-survey , Olitical-polarization

Numbers can trip you up during the pandemic – here are 4 tips to help you figure out tricky stats

Understanding numbers in the news or social media can empower you to figure out risks and make good choices. Here's what to look out for to make sure you aren't misled by COVID-19 coverage.

New-york , United-states , Maryland , Oregon , Americans , Rita-wilson , Tom-hanks , Centers-for-disease , New-york-times , Cnn , New-york-city , Indigenous-americans

COVID-19 public health messages have been all over the place – but researchers know how to do better

Public health officials have struggled to find persuasive and accessible approaches throughout the pandemic, from explaining where COVID-19 originated to how the virus spreads among individuals, along with steps to prevent its transmission, its inequitable impacts on people’s lives, and now relevant risks and benefits information about vaccines.
COVID-19 is not just a medical issue. It is also a social justice, economic and political issue. That makes it hard to figure out how best to share information about it, especially since messages come from a range of communicators – including elected officials, journalists, scientists, physicians and community leaders – and are delivered to diverse audiences.

United-states , Americans , Marcio-jose-sanchez , National-academies-for-science , National-academies , Covid-19 , Oronavirus , Ealth-messages , Ublic-health-campaigns , Isk-perception , Cience-communication , Cience-journalism