Luxury fashion brands struggle to compete with celebs in the branded beauty craze
Somehow, the prestige beauty and makeup market came out of the pandemic bigger, better, and more lucrative.
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Somehow, the prestige beauty and makeup market came out of the pandemic bigger, better, and more lucrative.
The number of beauty brands entering retail continues to boom, creating a highly competitive and cost-sensitive market exacerbated by the adjacent increase in marketplaces and specialist stores, say experts. Last November, beauty brands, investors and consultancy firms met at Beauty Independent’s two-day debut Dealmaker Summit EU/UK in London, UK. Amongst the plethora of trends discussed during event, the future of beauty retail was spotlighted. “For many brands, retail is very, very...