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A recent study by DTC ecommerce data company ESW stresses how Millennial and Gen Z consumers are willing to explore international destinations, but will still stop short if the price tag is considered to be too high or a brand is not being truly authentic.
Research looks at the international spending habits of beauty consumers.
Michael Malul London will now serve consumers in twenty-four countries through collaboration with international DTC eCommerce company ESW, who solves multiple pain points for the company’s global brand expansion.
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Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds - 04/13/2023