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WPP boss Mark Read talks to The Drum about the company’s exit from Russia and its support of Ukraine, as well as economic uncertainty and its response to Greenpeace provocations in Cannes.
"Edelman is really leading the charge on protecting old energy at the same time they are promoting new energy," according to one critic.
Green industry network and non-profit Creatives for Climate has launched Greenwash Watch, a training program starting August 1 as a summer school that will give advertisers the tools to push back on greenwashing in their work and drive real strategies for change.
Initiative that aims to cut operational emissions of advertising production welcomes raft of high-profile global, US, and EU trade bodies to its fold
Last week the United Nations-backed ‘Race to Zero’ campaign updated its membership criteria to include tougher standards specifically for the advertising and creative industries, asking agencies to “take responsibility” for their clients’ marketing activities.