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SONOMA COUNTY WINEGROWERS ANNOUNCE A COLLABORATION WITH JOHN DEERE FOR THE 'FARM OF THE FUTURE'

SONOMA COUNTY WINEGROWERS ANNOUNCE A COLLABORATION WITH JOHN DEERE FOR THE 'FARM OF THE FUTURE'
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Green Teams

From the Apr 30, 2021, issue
The existential and economic threats of 2020 didn’t stop wineries from pressing ahead with critical environmental and social initiatives.
On the contrary, even throughout the pandemic shutdowns, the wine community found opportunities to collaborate across borders and make remarkable strides all while coping with complex health and safety restrictions, new approaches to selling wine with restaurants and tasting rooms closed, trade wars that wrenched global distribution and massive wildfires in the U.S. and Australia.
“The best premium companies must stand up and lead by example in the fight to prevent damaging changes in the wine regions of the world,” says Miguel Torres Maczassek, general manager of Spain- and Chile–based Familia Torres, which is involved in multiple partnerships related to sustainable winegrowing. “We have to work together so that our future generation can keep ....

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Sonoma County grape growers spread their wings

Tim Hearden
Karissa Kruse, president of the Sonoma County Winegrowers, gave an update on the local industry during a recent virtual seminar and trade show.
Industry to rock consumers with innovations in 2021.
Like many other planned events reorganized as a result of the COVID-19 pandemic, the 2021 Sonoma County Winegrowers Dollars & $ense Seminar and Tradeshow went virtual this year.
The 30th annual presentation of the North Coast’s longest-running event for grape growers gave a couple nods to Freddie Mercury and rock group Queen with a recap of 2020 “A Year Under Pressure” and a look ahead to 2021 when “We Will Rock You.” ....

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Sonoma County Winegrowers to Launch U.S. Wine Industry's First Innovation Accelerator

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SANTA ROSA, Calif., Jan. 14, 2021 /PRNewswire/ Due to the ongoing pandemic, Sonoma County winegrowers gathered around their laptops and computer screens to review the organization s efforts last year and learn about the future direction from the Sonoma County Winegrowers president, Karissa Kruse, as the 30
th annual Dollars and $ense Seminar and Trade Show went virtual for the first time Thursday morning. Additional speakers included Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, of Nielsen and several breakout session speakers.
In recent years, this event has generated significant wine industry news and the 2021 meeting did not disappoint. Kruse used this year s forum to announce that the organization will be establishing the nation s first innovation accelerator for the wine industry to encourage, collaborate and ....

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Sonoma County Winegrowers to Host 30th Dollar & $ense Seminar and ...

January 14th event features keynote speakers, updates, breakout sessions and trade show
January 13, 2021
WHAT: Attend the 30th annual Dollars & $ense Trade Show and Seminar from the comfort of your home office as Sonoma County Winegrowers goes virtual with its annual gathering. Participants will hear a review of 2020 and a look ahead at the Sonoma County Winegrowers and Sonoma County Grape Growers Foundation marketing and strategic plans for 2021. Speakers will include some of the best experts in the business including – Ray Isle, Executive Wine Editor from Food & Wine magazine; Glenn Proctor from Ciatti Co.; Danny Brager, Brager Beverage Alcohol Consulting; Peggy Gsell, Nielsen; and a conversation with Congressman Mike Thompson. Plus, key grower issues such as smoke exposure, crop insurance, contracts and more will be discussed. Finally, a virtual tradeshow will be held enabling participants to seek out their favorite vendor or hear directly about ....

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