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Adswerve Expands its Executive Team with Addition of Company's First Chief People Officer

Adswerve Expands its Executive Team with Addition of Company’s First Chief People Officer
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Tracy Tobin brings more than 20 years of HR experience to Adswerve as the company’s first Chief People Officer
DENVER (PRWEB)
January 26, 2021
Today, Tracy Tobin joins Adswerve, a leading Google Marketing Platform Consultancy and Partner, as the company’s first Chief People Officer (CPO) to lead employee growth and development initiatives.
Tobin joins Adswerve with a distinguished career of over 20 years, most recently serving as Vice President of Human Resources at The Integer Group, a leading agency and member of The Omnicom Group. Tobin oversaw HR operations for 1,000 associates while at The Integer Group. Prior to that, she led HR teams at PHD USA, BBDO Detroit and FCB Worldwide. ....

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Predictions: 14 digital marketing predictions for 2021

Predictions: 14 digital marketing predictions for 2021
From the demise of third-party cookies and privacy-first marketing, to the reinvention of email and the reign of content, CMO asks the experts about what digital marketing will hold in 2021
In 2021 savvy marketers will continue to embrace creative ways of connecting with consumers to build awareness and drive demand through online touchpoints and digital insights in their campaigns. And with the absence of large events and in-person gatherings, restricted, by year’s end we could have smaller events with much richer digital integrations based on the learnings from 2020, says Cohesity CMO, Lynn Lucas.
In everything, digital must be the channel, according to Capacity Digital CEO, David Karandish. “The traditional workplace is dead. We can’t assume business will be done in person, in the same location anymore. The definition of ‘availability’ is also shifting and people are unplugging from the matrix a bit,� ....

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