May 25, 2021 7:26 AM PT Establishing a customer experience (CX) program's ROI is one of the greatest challenges that CX practitioners and the organizations they serve face in the modern experience landscape. Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX investment? The question is most pertinent to CFOs and other key stakeholders who are tasked with signing off on initiatives and their budgets, according to Andrew Park, vice president for strategy and enablement at...