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IIM lucknow collaborates with emeritus for cutting-Edge chief marketing officer programme - Vimarsana News

IIM lucknow collaborates with emeritus for cutting-Edge chief marketing officer programme

The key takeaways of the program include enhancing leadership capabilities for customer-centric marketing innovation, building data strategies integrated with advanced analytics, improving decision-making and problem-solving with strategic thinking acumen, leveraging digital technologies for marketing transformation, and driving cross-functional strategic initiatives for sustainable brand growth.

Chief marketing officer: Be the next to none - Vimarsana News

Chief marketing officer: Be the next to none

In today's swiftly changing business landscape, the demand for highly skilled professionals in Chief Marketing Officer (CMO) roles has never been greater. Whether you're a seasoned marketing manager looking to elevate your leadership and strategic marketing abilities or an emerging marketing leader eager to unlock your potential, Emiretus offers specialized programs designed to cater to your unique journey toward becoming a successful CMO.

Mable appoints former Big Red Group leader to head up growth and marketing - Vimarsana News

Mable appoints former Big Red Group leader to head up growth and marketing

Matthew Cavalier joins aged care and disability services provider as its chief growth officer

Source: cmo.com.au
Forrester CMO on the new digital marketer - Vimarsana News

Forrester CMO on the new digital marketer

Forrester CMO on the new digital marketer The research firm’s marketing chief defines the post-pandemic marketer and explains why sales, marketing and product alignment is so powerful Brands and marketers now have to find ways to engage in social justice discussions, from Black Lives Matter and racial unrest to consumer demands for sustainability, whether they want to or not. “A lot of our research shows you can't stand on the sidelines,” Forrester CMO, Shirley Macbeth told CMO. Forrester has been building up its research in this area to help brands navigate what can be quite complex...

Source: cmo.com.au