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I recently stumbled upon a trend happening in the RV industry. The recent boom and raised interest in retro travel trailers can now be seen all over the ...
As I prepared for a radio interview with Ms. Frankie Boyer, these were some answers to questions that I was initially given.So you are a design and branding expert -- how do those two concepts play against each other?In my mind, a brand is a personality trait a company transmits
A descriptive or generic word can only be registered as a trademark when the word has acquired a secondary meaning, or if the descriptive or generic word is attached to another word to make up a trademark.