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Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
Musk acquired the social media platform for $44 billion last year after a lengthy legal battle.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands. From PR Week
This is Fine Just weeks after X-formerly-Twitter's CEO Linda Yaccarino's disastrous interview at this year's Code Conference put her public speaking activities on hold, Yaccarino is logging back on to celebrate the one-year anniversary of her boss Elon Musk's Twitter takeover — and to let everyone know that she and the dumpster fire formerly known […]
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.