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Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
One year on from Elon Musk's arrival: X is cheaper and 'better value' for brands. From PR Week
Advertisers demonstrated 'nervousness' around Musk's takeover and turned to rival platforms, but media buyers say some clients are willing to spend again with the company formerly known as Twitter.
X global sales and marketing boss Chris Riedy steps down. From PR Week
Under Elon Musk, the company has cut its financial expectations as some advertisers request discounts and are offered incentives.