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Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including Tinder, Uber, Superhuman, TikTok, Product Hunt, Yelp, and over a dozen more. Enjoy!

Done, and Gets Things Smart Disclaimer: I do not speak for Google! These are my own views and opinions, and are not endorsed in any way by my employer, nor anyone else, for that matter. Everyone knows and quotes Joel's old chestnut, " Smart, and Gets Things Done." It was a blog, then a book, and now it's an aphorism. People quote Joel's Proverb all the time because it gives us all such a nice snuggly feeling. Why? Because to be in this industry at all, even a bottom-feeder, you have to be smart. You were probably the top kid in your elementary school class. People probably picked o...