How to kickstart and scale a consumer business—Step 4: Find your early adopters by doing things that don't scale
Also, how today’s biggest consumer products got their first 1,000 users
Source: lennysnewsletter.com
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How the biggest consumer apps got their first 1,000 users
Considering every startup confronts this question at some point, I was surprised by how little has been written about it. Particularly anything actionable. So I decided to do my own digging. I spent the past month personally reaching out to founders, scouring interviews, and tapping the Twitterverse. Below, you’ll find first-hand accounts of how essentially every major consumer app acquired their earliest users, including Tinder, Uber, Superhuman, TikTok, Product Hunt, Yelp, and over a dozen more. Enjoy!
Source: lennysnewsletter.com