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Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy, revenue growth & marketing for Zurvita, told FoodNavigator-USA.
Plant-based company Zurvita is blending the energy-boosting properties of coffee with functional brain health benefits in its latest instant coffee Zurge, as the brand looks to expand its presence in both these categories, Ideneth Vega, SVP of strategy, revenue growth & marketing for Zurvita, told FoodNavigator-USA.
‘Coffee pulp can be a cost-effective forest restoration strategy’ Coffee pulp – a waste product in coffee production – could be used to speed up recovery of tropical forests on post-agricultural land, according to researchers. Coffee pulp – the residual parts of coffee left over after separating the seed from the fruit components – comprises of some 50% of the weight of a typical coffee harvest. Yet it is commonly treated as a waste product. The nutritionally rich coffee pulp contains high levels of carbohydrates, crude protein, and lignin with a low p...