Yellow Tail Launches Pure Bright, A Lower-Calorie Wine Featuring 85 ...
Posted on May 21, 2021 STAMFORD, Conn., May 18, 2021 -- [ yellow tail ], the #1 imported table wine brand in the US, is introducing Pure Bright, a new lower-calorie and lower-alcohol wine that does not sacrifice on taste. The new line of refreshing and light wines, available nationally in May, will feature three core delicious varietals [ yellow tail ] consumers love - Chardonnay, Pinot Grigio, and Sauvignon Blanc. [ yellow tail ] Pure Bright tested in seven markets initially and is well positioned within the fast growing ‘Better for You’ wine segment, which is up +206% versus one...