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Cashing on the moon has become a dead serious business, not just metaphorically. There are plans to use it as a burial site for human remains, giving a new turn to 'Dust thou art, and to dust returneth, from Earth to Moon, and ashes to ashes.' The cargo aboard a recent unsuccessful moon mission of a US company included capsules containing crematoria ashes along with, in a twist of unintended irony, a Japanese soft drink, a publicity gimmick which, if adopted by others, could escalate 'Cola Wars' to new heights of competitiveness.

Amazon, Levi's, Nike, Sephora and TikTok are among the brands known as 'loyalty juggernauts.'

Richard Montañez has for years told a story of how he dreamed up Flamin’ Hot Cheetos while working as a Frito-Lay janitor. The archival record, former employees and Frito-Lay itself say otherwise.

Best Media Info: Speaking to BestMediaInfo.com, various players from the adland expressed that the concept of ‘cola-wars’ has ceased to exist in the current time frame as it has summed up to a ‘fossilised refere| In-depth News

Sam Dean, Los Angeles Times, May 16, 2021 For the last decade, Richard Montañez has been telling the story of how he invented Flamin’ Hot Cheetos. The world has been eating it up. It goes like this: He was working as a janitor at Frito-Lay’s Rancho Cucamonga plant when he dreamed up a chile-covered Cheeto and believed in himself enough to call up the chief executive to pitch his spicy idea. Corporate backstabbers tried to sabotage Montañez for stepping out of line, but he out-hustled them, driven by a hunger to succeed. Flamin’ Hots became a runaway hit, and Montañez rose through the...