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Sports instead of using cold calls and talking to coaches in cities like los angeles, boston, the recruiters weren't reaching young people. this video is the brain child of arlando sutton and jason lock. they wanted to explain how the army changed their lives. >> i think we've used uncle sam for 104 years. i want you! so i think that type of deal has played out. yeah, going to baseball games that is good. we still do that. we still do the old school type of way. we're still trying to regain traction. >> now we have social media, instagram, facebook. we're trying to take over ownership of all o...

"giving all i got." they asked the army to lift restrictions on using social media platform. they started approaching gamers at conventions instead of using the old recruiting techniques involving cold calls and talking to sports coaches. in cities like los angeles, boston and chicago, the recruiters weren't reaching young people. young people didn't know there are 150 different types of jobs in the army. you can be a dog handler, chef, mechanic, military police, not just snipers and paratroopers. their video is now going viral. the army looks set to enlist 70,000 active duty soldiers, the mos...

Where he first began making rap videos, like "enlisted," which is 1.2 million views. >> now we have social media, we have instagram, facebook, to pass out the army's message. a little bit of our story, and say, hey, if you give something that you got. >> it has 150 jobs, dog handlers, chefs, mechanics, military police, not just snipers and paratroopers. recruiting is hard when the economy is good. so they began meeting young people where they hang out, online. >> i think we've used uncle sam for 104 years. "i want you." that type of deal is played out. we still get the old-school type of way b...

Excellent holding it together, bud. >> reporter: lenore begins making frantic calls herself trying to get nick hooked up with an agency that could provide him with adult services. >> and now we wait 'til monday. we put that on the list of things to do. here we are right on the brink. and i didn't know how to make it gel. the whole system just didn't make any sense at all. >> and there's no instruction manual right? >> no. it depended on who you got on the other end of the phone. i remember making cold calls to 30 agencies and just taking notes like crazy and i look back at the notes and i'm li...

>> and there's no instruction manual right? >> no. it depended on who you got on the other end of the phone. i remember making cold calls to 30 agencies and just taking notes like crazy and i look back at the notes and i'm like, "my god." it was chaos. >> you're doin' all right. >> reporter: there is one particular program lenore has been desperate to get nick enrolled in before he aged out known as "self determination." the government would allocate a certain amount of money for nick and let his family pick and choose how to spend it on services for him at home. but with graduation just a few...