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AVFX's Eric Newkirk shares tips from Event Production Network members on how they create engagement at events through audiovisual techniques.

Without the right expertise, hybrid events can look like a two-ring circus.  But when they work, they can feel like a dazzling, seamless show worth remembering.  Now that the stakes have been raised, meeting planners and event organizers must find the right people with the right talent to tell their leadership’s story to the growing masses. 

Logistically speaking, a hybrid event should be plural. In other words, a next-normal hybrid event is two events—one in-person event, one remote event—that happen at the same time. Of course, this reality increases the risk and level of difficulty when it comes to communicating your organization’s message to its masses.  On the flip side, the opportunity to reach a larger audience and add new streams of revenue are a big upside. 

Logistically speaking, a hybrid event should be plural. In other words, a next-normal hybrid event is two events—one in-person event, one remote event—that happen at the same time. Of course, this reality increases the risk and level of difficulty when it comes to communicating your organization’s message to its masses.  On the flip side, the opportunity to reach a larger audience and add new streams of revenue are a big upside.