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What’s in a Name? Everything: It dictates the persona. As the Ringmaster, this future pop-culture icon was deemed unmarketable by WWE mastermind Vince McMahon. So in 1996 Austin rebranded to embrace his natural intensity, wisely nixing names like Chilly McFreeze and Fang McFrost before then-wife Jeanie Clarke told him, “Drink your tea before it gets stone cold.”  Cowboy Up Injuries are common, but hearing the WWE Legend’s play-by-play of the temporary paralysis he experienced after bruising his spinal cord during a 1997 title match is chilling. He gets emotional revisi...

What’s in a Name? Everything: It dictates the persona. As the Ringmaster, this future pop-culture icon was deemed unmarketable by WWE mastermind Vince McMahon. So in 1996 Austin rebranded to embrace his natural intensity, wisely nixing names like Chilly McFreeze and Fang McFrost before then-wife Jeanie Clarke told him, “Drink your tea before it gets stone cold.” Cowboy Up Injuries are common, but hearing the WWE Legend’s play-by-play of the temporary paralysis he experienced after bruising his spinal cord during a 1997 title match is chilling. He gets emotional revisiting his 2003 fa...