SiriusXM, Comscore Bring Cookie-free Targeting to Podcasts
With more capabilities, the audio company is aiming to increase programmatic podcast ad revenue.
Source: adweek.com
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Top News In Comscore Predictive Audiences Today - Breaking & Trending Today
Comscore and L2, Inc. Launch First of Its Kind Cookie-free Audiences Based on Voter Insights
/PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of...
Source: prnewswire.com
Comscore and L2, Inc. Launch First of Its Kind Cookie-free Audiences Based on Voter Insights
/PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of...
Source: prnewswire.com
Channel Factory & Comscore bring contextual targeting to YouTube ahead of cookiepocalypse
With cookies going kaputz, advertisers are seeking new means of effective ad targeting and measurement. Contextual approaches could be just what the doctor ordered — and that’s the thesis of a Channel Factory-Comscore deal announced today. The new partnership aims to give YouTube advertisers greater access to contextual signals that can help them reach specific streaming audience segments without cookies.
Source: thedrum.com
Comscore and IHS Markit Partner to Produce Cookie-free Audience Segments that Outperform Cookie-based Behavioral Audiences
/PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that in...
Source: prnewswire.com