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Kinds of values that we want to show and through so many different ways. >> what are some companies that have mastered the art of selling cool? >> well i think probably the best example is apple. apple is really followed the trajectory of different ways of kind of conceiving of cool. in the '80s, kind of iconic '84 ad was about rebelling against ibm, the droning conformity and then in the '90s when we think cool began to change to become more integrated along the lines of communicating values about knowledge. they changed to the campaign about think different. so cool really went from being ab...

>> i also think that it is striking to me that this example of campus sexual assault that was printed and now retracted was so extreme and so outside the norm of the bell curve if you can call it that of routine sexual campus assault which is not as gruesome as the one that is depicted there, but as gruesome in every way to the actual survivors of them. and that is part of the problem. conceiving of things as crimes themselves. >> i think the media has done a service to survivors by covering them showing how much injustice has occurred. at the same time there is an underbelly of how sensationa...

Pregnant are more at risk of having a miscarriage. a study shows 42% are more likely to miscarry early on if they took vitamins regularly in the six weeks before conceiving. researchers say the finding causes concern but were unable to explain why multivitamins raise that risk. forget about washing your hands. government scientists are giving dozens of volunteers the flu on purpose by escorting the live flu virus up their noses. the way the body sends off the flu is a mystery. the certificate -- serum shows how it develops and allows them to develop better vaccines. >> men, do you want the k...

Before striking down in a shock wave that is estimated to be as strong as 20 hiroshima bombs. scientists will study the piece recovered from that lake for years. a new link between sleep and success in getting pregnant. researchers discovered that women improve their chances of conceiving if they sleep seven to eight hours a night and women with regular bedtimes can boost their chances of getting pregnant. the findings follow studied of more than 600 women getting invitro treatments. to baseball we go. we will start in detroit with the red sox and tigers. detroit on top early last night. f...

And since 1980 it's been one crisis after another. latin american debt crisis, savings and loan crisis, asian crisis and the big kahuna which is the crisis we're still dealing with. >> is there a way of conceiving of a solution to that that is not just going back to what we had during the new deal, or is that the solution? like is there some way to combine the insights of the policy revolutions of what happens to liberal lichl to create some sort of third phase that gets the most of them or the things we get in in the new deal we need to relearn? >> we did things that weren't necessary. we pro...