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IPL has also recorded a growth of 5% in TV reach for live broadcasts compared to the previous highest recorded in 2019. The television rating (TVR) has also grown by 19%. The Mumbai Indians vs. Chennai Super Kings game at Wankhede attracted 6.3 crore concurrent viewers on TV during MS Dhonis magnificent blitz (20 runs of 4 balls) ....
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A crucial knock-out cricket game between India and New Zealand shattered all previous on-demand video streaming records Wednesday, sending over 53 million concurrent viewers to Disney's Hotstar. The milestone exceeded the prior record of 44 million simultaneous viewers set by the Disney-owned streamer earlier this month. As far as the concurrent viewers metric is concerned, Hotstar now maintains a clear lead over rival, Mukesh Ambani-backed Viacom18's JioCinema, which peaked at 32 million earlier this year. ....