John Wanamaker makes a sale
John Wanamaker makes a sale Is marketing a science? John Wanamaker. Credit: SnappyGoat. John Wanamaker was born in Philadelphia, Pennsylvania, in the US, on 11 July 1838. At the age of 22 he was already well established as a retailer and store owner, and in 1876 he opened the Grand Depot, in an abandoned railway station in his home town. It was the “first-ever department store”, says Philadelphia magazine, with an estimated 71,000 customers visiting on its first day. A PBS article on Wanamaker for the series “They Made America” says much of his initial retail success came from his re...
Source: cosmosmagazine.com