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What's So Great About PRIME? Plus, The Collab That Shattered The Internet. - Vimarsana News

What's So Great About PRIME? Plus, The Collab That Shattered The Internet.

PRIME is a phenomenon. The brand has risen to become a major player in the sports drink category and is generating hundreds of millions of dollars in revenue. What makes it so special? The hosts unpacked PRIME’s appeal and remarkable success. They also highlighted a viral Doritos-flavored spirit, key details to include in investor pitches and a new Girl Scout cookie-inspired snack.

They Came. They Pitched. They Won. - Vimarsana News

They Came. They Pitched. They Won.

In the midst of our Winter 2023 events, the hosts highlighted the brands that triumphed in the NOSH Pitch Slam along with BevNET’s Cocktail Showdown and New Beverage Showdown. They also spoke about the palpable energy and enthusiasm at the events and why a new generation of THC-infused beverages indicates a promising future for cannabis drinks.

How Can ChatGPT Help CPG? Plus, Is This The Best Revamp Of 2023? - Vimarsana News

How Can ChatGPT Help CPG? Plus, Is This The Best Revamp Of 2023?

We’ve all seen the cute, clever and occasionally terrifying images created using ChatGPT and other AI generators. But can CPG companies utilize these apps in a meaningful way? The hosts discussed potential ways that AI might help make certain processes more efficient. They also spoke about why a food brand’s recent packaging revamp is excellent in every way and riffed on a spicy and sporty LTO.

Shop indie snack brands at new pop-up in Nordstrom's NYC flagship - Vimarsana News

Shop indie snack brands at new pop-up in Nordstrom's NYC flagship

Shopping is always better with a snack, and Nordstrom's latest pop-up brings the food right to your shopping experience at their flagship location in New York

Source: amny.com