Signal: Marketing marvel Prime Hydration set to surpass $1.2bn annual sales
Prime is riding high on the energy drinks boom, while its gamification and TikTok-focused marketing strategy continues to bear fruits.
Source: just-drinks.com
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Logan Paul and KSI 'Prime' energy drink to surpass $1.2 billion sales
Prime, the hydration and energy drink brand backed by social media stars Logan Paul and KSI, is set to surpass $1.2 billion in annual sales this year...
Source: thepeninsulaqatar.com
Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver' | Analysis
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
Source: campaignasia.com
Three seek two, three-year terms on Rockaway Borough Council
ROCKAWAY - GOP Mayor Thomas Mulligan faces no challengers in his effort to retain his mayoral post for another four years.
Source: newjerseyhills.com
Mom sues energy drink maker, claims PRIME has too much caffeine
BOWLING GREEN, Ky. (Legal Newsline) — A mother alleges PRIME Energy drinks are misleadingly marketed to youth as healthy when they actually contain high levels of caffeine.
Source: legalnewsline.com