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Prime drinks have become a Gen Z status symbol, a prized social media prop for a certain brand of teen male. But they're causing jitters among pediatricians who say they pack scary caffeine levels.
Logan Paul's Prime shares the same caffeine level as 6 cans of Coke, but so do other energy drinks such as Celsius and Gatorade's Fast Twitch drink.
Senate Majority Leader Chuck Schumer said during a press conference Sunday that Prime Energy drinks have "eye-popping" levels of caffeine and should be investigated by the Food and Drug Administration.
Exploring the murky waters of hydration, super drinks, and an Irish homemade concoction
Sports drinks promoted by YouTube stars Logan Paul and KSI are a lesson in scarcity marketing in the social media age, but can the hype turn into lasting sales?