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IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness
A number of marketing industry giants are banding together to tackle the endemic issues of bias in adtech.
IBM Delivers Open Source Toolkit to Identify and Mitigate Bias in Advertising Technology CANNES, France, June 20, 2022 /PRNewswire/ -- Today, leading companies committed to improving fairness in marketing campaigns. The initiative, announced at the Cannes Lions International Festival of Creativity 2022, brought together agencies, brands, and other leaders to generate awareness and take action towards mitigating bias...
/PRNewswire/ -- Ocurate, the Predictive Analytics Solution for eCommerce, today released results of their latest customer success which reduced churn of the...
Looking back, 2021 was the year South Africa's resilience was tested like never before. According to Sarah King, Kantar's global head of brand, in times of disruption, things that are familiar are reassuring...