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The French luxury powerhouse is making a first foray in artificial intelligence with an in-house application allowing users to identify and virtually try-on lip shades from over 400 references in the Chanel range of lip products. Dubbed Lipscanner, the app allows users to get colour inspiration from their everyday life, or from social media, magazines or items of clothing, to imagine and create their future beauty looks. In-house colour scanner All consumers have to do is to scan a...

Chanel's New Lipscanner Technology Is Proof That Virtual Reality Beauty Testing Is Here to Stay 8 Shares AI, AR, VR, or any form of virtual reality, isn't a new concept within the beauty industry, but it certainly is a remarkable one. Virtual reality has always stirred a web of speculation and curiosity amongst tech-savvy enthusiasts, and whether the enriching digital-based experience was put to the test by mass brands like Nike and IKEA, or luxury fashion houses such as Gucci and Louis Vuitton, augmented reality is the once-niche concept that is turning traditional ways o...

Seen a shade of lipstick you like on a model in a magazine? Chanel's Lipscanner app enables you to find a corresponding Chanel colour and 'try it on'.

Pocket-lint spoke to Chanel's Cédric Begon about the Lipscanner app and where technology could take the beauty industry.