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The latest edition of Hub Entertainment Research’s ‘Conquering Content’ report finds that 60% of U.S. television watchers are more likely to choose Pay TV or st...
A new report from Hub Entertainment Research covering the U.S. has great news for all TV services that are affected by constrained production due to the Hollywo...
As the era of ‘peak TV’ tapers and new shows have been delayed by Hollywood strikes, the impact on audience choice is becoming clearer, according to Hub Ent
The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzz-worthy shows, even as streaming continues to dominate viewing habits.
Streaming TV services continue to dominate traditional platforms as the home for consumers’ recently-discovered favourite shows, yet a study from Hub Entertainm...