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/PRNewswire/ -- Leading communications consultancy Ketchum today announced the appointment of Jim Joseph to global chief marketing and integration officer, the...
Round up for heroes! Sounds like a slogan you’ve heard before in the pandemic, an exhortation to give a little to help first responders and other essential workers. Was it on the commercial for that sub shop chain? Or was it something the supermarket cashier asked? Neither, actually. It was a key piece of a hypothetical marketing campaign created by five School of Hospitality Administration seniors for a class project for the Hampton by Hilton hotel chain. Customers would be asked to round up their bill, with the change going to a program to fund free stays for pandemic heroes. “We all co...