Retail Feedback Group Study Shows Rebound In Grocery Shopping Satisfaction, Both In-Store and Online | Supermarket Shoppers Continue to Engage in Dual Channel Shopping
Retail Feedback Group Study Shows Rebound In Grocery Shopping Satisfaction, Both In-Store and Online | Supermarket Shoppers Continue to Engage in Dual Channel Shopping Share Article Compared to earlier this year, supermarkets rebounded from lower scores on core experience factors and overall satisfaction, both in the store and online. Half of supermarket shoppers continue to shop both online and in the store, with higher numbers of younger shoppers engaging in this dual channel shopping behavior. Supermarket Core Experience Factors While we saw a rebound for overall satisfaction, and across n...