The Printing Industry's Marketing Achilles Heel
Despite all the doom and gloom we often hear in the news, key economic indicators are strong. Unemployment is historically low, and consumer spending is historically high. This combination, combined with other strong economic indicators, are driving the need for advertising and marketing which, in turn, is driving volume on the production floor. Heidi Tolliver-Walker explains how, with fewer print businesses to handle this volume, this can create a false sense of security among printers that marketing isn’t necessary.
Source: whattheythink.com