Nike pushes small-format expansion with new Nike Live store in Oregon
Dive Brief: Nike opened its latest small-format Nike Live store in Eugene, Oregon, on Thursday, as the athletics retailer continues to emphasize its DTC strategy. Dubbed Nike by Eugene, the location joins three other Nike Live concepts in Los Angeles, Tokyo and New York, according to details emailed to Retail Dive. The Oregon store, located in Nike's birthplace, will reflect the retailer's history in Eugene through the store design. For example, the store will have a Eugene run map customers can pick up that points out sites of importance to Nike and imagery of athletes with ties to Eugene. T...