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New Frontier breakdown analyzes Colorado cannabis flower trends and finds that flower is still on top, despite all the available alternatives.New Frontier Data
Printable PDF Long before the television drama Mad Men gave us the fictional Don Draper, there was real-life legend David Ogilvy, who bestrode midcentury Madison Avenue as an advertising god. Suave ad genius Draper is loosely based on Ogilvy. In his iconic 1963 book Confessions of an Advertising Man, Ogilvy penned a line that became famous: “The consumer is not a moron. She’s your wife.” Which brings me to the marijuana industry. To borrow Ogilvy’s dictum, the pot consumer is not a moron. She’s your wife. Women are the fastest-growing demographic segment of marijuana users. Th...