Two More CPG Brand Promotions To Try Right Now
Perceived value and long-term relationship-building strategies can keep customers buying your brand even in a high-inflation environment.
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Perceived value and long-term relationship-building strategies can keep customers buying your brand even in a high-inflation environment.
Here are three promotions I’ve seen working well recently with cost-conscious consumers.
When designing an omnichannel approach for your CPG brand, follow these steps to set the stage for a successful campaign.
Domino's Pizza: "A large, fragmented category offers significant growth opportunity," Russell said in a presentation during the company's Global Investor Day on Thursday. Acknowledging the rise of regional rivals across all its markets worldwide, Domino's noted in its presentation, "We will get more customers through a value strategy." In India as well as globally, Domino's has been introducing more value meals and increasing consumer promotions as strategies to fend off emerging regional pizza brands.
"A large, fragmented category offers significant growth opportunity," Russell said in a presentation during the company's Global Investor Day on Thursday. Acknowledging the rise of regional rivals across all its markets worldwide, Domino's noted in its presentation, "We will get more customers through a value strategy." In India as well as globally, Domino's has been introducing more value meals and increasing consumer promotions as strategies to fend off emerging regional pizza brands.