Grocery Consumers Reining in Holiday Spending
Managing Editor Consumers increasingly worried about their personal finances continue to seek value via lower prices and/or promotions, dunnhumby's most recent survey found. According to the sixth wave of customer data science company dunnhumby's Consumer Pulse Survey, a study of the impact of COVID-19 on customer behavior and attitudes in 21 countries, U.S. consumers plan on spending 25% less on food and 36% less on gifts this year, compared with 2019. Ten percent even said that they wouldn’t be purchasing any gifts. This curtailed spending is happening as consumers...
Source: progressivegrocer.com