Managing Editor Consumers increasingly worried about their personal finances continue to seek value via lower prices and/or promotions, dunnhumby's most recent survey found. According to the sixth wave of customer data science company dunnhumby's Consumer Pulse Survey, a study of the impact of COVID-19 on customer behavior and attitudes in 21 countries, U.S. consumers plan on spending 25% less on food and 36% less on gifts this year, compared with 2019. Ten percent even said that they wouldn’t be purchasing any gifts. This curtailed spending is happening as consumers are increasingly preoccupied by the coronavirus, the economy, their personal finances and the rising cost of food.