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Now Near Next – The Latest View from OOH - Vimarsana News

Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH April 9, 2021 James Byrne, marketing manager, PML Group, with this week’s view from OOH. Our journey out of level 5 restrictions accelerates with significant changes kicking in from this Monday April 12th, which will have a meaningful impact on Outdoor audiences. The 5km travel limit is to be relaxed to allow people to travel within their own county or within 20km of home if crossing county boundaries. Socialising restrictions will be eased with two households being permitted to socialise in an outdoor setting. Preliminary results from Wave 5...

Source: adworld.ie
'The sector is on its knees': Scots hospitality group threatens to take ministers to court over trading times - Vimarsana News

'The sector is on its knees': Scots hospitality group threatens to take ministers to court over trading times

  'The sector is on its knees': Scots hospitality group threatens to take ministers to court over trading times PREMIUM 'The sector is on its knees': Scots hospitality group threatens to take ministers to court over trading times SCOTLAND'S leading hospitality group has threatened to take ministers to court over its plans to release Scotland from lockdown. The Scottish Hospitality Group which represents 2000 businesses across Scotland has said legal action was on the cards if ministers do not improve the trading times allowed under more relaxed Covid-19 restrictions. They say that as i...

Now Near Next – The Latest View from OOH - Vimarsana News

Now Near Next – The Latest View from OOH

Now Near Next – The Latest View from OOH March 12, 2021 James Byrne, marketing manager, PML Group, with this week’s view from OOH A lot to report on mobility this week. In its weekly briefing, the Department of the Taoiseach has reported from data showing a big jump in people moving around in the last month. Retail and recreation mobility are up 16%, workplace mobility is up 7% and footfall in Dublin city is up 29% – almost 900,000 thousand people. Travel volumes increased in every county. Separately our Locomizer data shows that over the past two weeks national auto and pedestri...

Source: adworld.ie
Consumer perception of travel safety improves as vaccines roll out - Vimarsana News

Consumer perception of travel safety improves as vaccines roll out

Share Six weeks after COVID-19 vaccine distribution began in the US, more than 50% of US adults expect to be fully vaccinated in the next six months. As a result of the vaccine rollout, the percentage of US adults feeling safe staying in a hotel and flying reach highest levels since April 2020 at 46% and 34%, respectively. Of those already vaccinated, 70% feel safe staying in a hotel and 54% feel safe flying. More than half (53%) of those already vaccinated are likely to spend more on travel in the next four weeks. Why this matters As a global health crisis morphed into an economic one, Deloi...

Product customisation attracting retail customers: Report - Vimarsana News

Product customisation attracting retail customers: Report

Product customisation attracting retail customers: Report ​ By IANS | Published on ​ Thu, Feb 25 2021 14:12 IST | ​ 0 Views Fashion e-commerce giant taps deeper into regional markets. (Photo: Unsplash). Image Source: IANS News New Delhi, Feb 25 : With increasing competition across product categories, creating unique value propositions is becoming more and more challenging for brands and as a result, customisation, personalisation and bespoke offerings are becoming a norm to attract and retain consumers, according to a Deloitte India report. The report released during the Retail Lea...