Consumer Travel Perceptions News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Sri Lanka Tourism has driven a host of initiatives in recent months, to increase brand recognition and recall for the ‘Sri Lanka’ brand across multiple platforms. The work undertaken in strengthening the Sri Lanka brand is expected to provide a much-needed boost to Sri Lanka’s tourism sector and re-establish Sri Lanka as the destination of...

Members of Sri Lanka’s tourism industry are set to gain useful insights from a survey of 10,000 travel consumers across 10 key Sri Lankan source markets, in a webinar organised by Sri Lanka Tourism Development Authority (SLTDA) in collaboration with Market Development Facility (MDF), Australia’s flagship private sector development program. “Business and Consumer Insights for...