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Chipotle: Rewards Partnerships Drive Visibility, Relevance - Vimarsana News

Chipotle: Rewards Partnerships Drive Visibility, Relevance

Chipotle is leveraging loyalty program partnerships to expand its digital reach and relevance, Stephanie Purdue, vice president of brand marketing, said.

Source: pymnts.com
Dave & Buster's Digitizes in-Store Experience - Vimarsana News

Dave & Buster's Digitizes in-Store Experience

As full-service restaurant chains find ways to integrate digital technologies into the on-premise experience, Dave & Buster’s is encouraging mobile engagement.

Source: pymnts.com
McDonald's Targets 250 Million Rewards Users by 2027 - Vimarsana News

McDonald's Targets 250 Million Rewards Users by 2027

As restaurants leverage loyalty program data to create more personalized offers, McDonald’s is aiming to add 100 million new members in the next several years.

Source: pymnts.com
Cracker Barrel Bets on Rewards to Combat Declining Revenue - Vimarsana News

Cracker Barrel Bets on Rewards to Combat Declining Revenue

As restaurants turn to technology to weather the economic storm, Cracker Barrel has gotten into rewards and is now counting on its new loyalty program.

Source: pymnts.com
QSRs Tap QR Codes to Expand Loyalty Recognition in Stores - Vimarsana News

QSRs Tap QR Codes to Expand Loyalty Recognition in Stores

As restaurants look to target their marketing and drive customer frequency, major brands are leveraging in-store QR codes to tie all transactions,

Source: pymnts.com