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A couple of years ago at Adobe MAX, we saw the company launch the Content Authenticity Initiative. This allowed content creators to take ownership over their
It’s easy to mint an NFT of art you don’t own, but Adobe is making it less worthwhile with a system that will let artists prove they’re actually the ones who made the NFT.
Adobe at its Max 2021 on Tuesday announced updates to Photoshop, Illustrator, Premiere Pro, After Effects, Fresco, and Photoshop Express. The company also introduced updates to the Content Authenticity Initiative to help combat visual misinformation and protect digital rights of content creators.
Changes are coming to Adobe's web and installed applications.
Scott Belsky, chief product officer at Adobe, talks about bringing Photoshop to the web and how it could boost creative collaboration. He also tackles the verification problem surrounding NFTs.