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Expo West punctuated hot trends and opportunities for supplement innovators

Expo West punctuated hot trends and opportunities for supplement innovators

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Delightful delivery formats

Beyond the gummy craze, innovations in capsules, liquids, chewables and more target those looking for convenient, effective and low-sugar supplements.

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Probiotics, prebiotics: A microbiome biotics battle

The latest research on gut health has led to a battle for microbiome supremacy. Benefits include better digestive health, immunity, mood and more.

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The rise of traditional Chinese medicine and ayurveda in the West

Consumers are moving to ancient health beliefs, choosing supplements rooted in ancient systems like traditional Chinese medicine (TCM) and ayurveda.

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